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Introduction: Top 10 Jewellery Brands in India 2025
Top 10 Jewellery Brands in India 2025 is more than a fashion statement, it’s culture, tradition, and celebration wrapped in gold and gemstones. From bridal finery to minimalist everyday pieces, Indian consumers are now spoiled for choice in 2025. The jewellery market has seen a delightful shift not only are traditional giants thriving, but new-age, designer-led brands have also stepped into the spotlight.
If you’re looking for the top jewellery brands in India for 2025, whether to shop for timeless classics or contemporary statement pieces, this guide is crafted just for you. We’ll cover 10 of the best names, including both legacy labels and emerging stars like Giva.co, Palmonas, and Jewellery by Kajal.
Let us explore the dazzling realm of jewellery in India, where artistry intertwines with reliability, and opulence resonates with sentiment.
1. Tanishq – The Timeless Titan of Trust
Tanishq, part of the Tata Group, remains an unshakable icon in India’s jewellery space. In 2025, it’s still the most trusted jewellery brand, offering traditional and contemporary pieces under one roof.
Highlights:
- BIS Hallmark Certified
- Bridal, daily wear, and office collections
- Available in 400+ stores and online
Whether you’re buying for a wedding or a milestone celebration, Tanishq’s transparency, craftsmanship, and legacy make it a winner.
2. Malabar Gold & Diamonds – An International Brilliance with Indian Heritage
Malabar Gold & Diamonds blends Indian design sensibilities with global retail excellence. With stores in over 10 countries, they bring premium gold and diamond jewellery to millions of customers.
Why Choose Malabar:
- 100% certified gold and diamonds
- Award-winning bridal collections
- Virtual try-ons and green retail initiatives
In 2025, Malabar stands strong with a reputation for luxury and purity.
3. Kalyan Jewellers – For Every Indian, Every Tradition
Kalyan Jewellers is loved for its diverse regional jewellery collections and its strong presence across India. With a tagline like “Trust is Everything,” it’s clear why generations shop here.
Signature Traits:
- Region-specific styles from across India
- Transparent pricing and detailed billing
- High-profile celebrity endorsements
It’s a go-to for weddings, religious functions, and heirloom gifting.
4. PC Jeweller – Affordable Elegance for Every Occasion
PC Jeweller appeals to buyers who want premium-looking jewellery at affordable prices. With beautiful diamond pieces and bridal sets, it’s a hit with middle-class and elite customers alike.
Best For:
- Diamond solitaires
- Bridal jewellery on EMI
- Flash sales and online deals
Their easy-to-access website and EMI-friendly model make them a budget-conscious buyer’s dream.
5. Senco Gold and Diamonds – The Pinnacle of Eastern Elegance
Originating in Kolkata, Senco Gold and Diamonds are masters of artisanal craftsmanship. Known for elegant gold bangles, intricate filigree, and Bengal-inspired bridal wear.
What Stands Out:
- Lightweight jewellery for modern buyers
- Sustainable sourcing practices
- Strong online and app-based shopping tools
Senco has become a national favourite, expanding far beyond its eastern roots.
6. Jewellery by Kajal – Personalized, Modern, and Magical
Jewellery by Kajal presents a dazzling collection of high-gold polish jewellery that captures the brilliance of real gold without the heavy price tag. Jewellery by Kajal is rapidly becoming one of the most adored jewellery brands on Instagram in India. Each piece is thoughtfully crafted to blend the richness of tradition with a touch of modern elegance, making it ideal for both everyday wear and special celebrations.
Explore a diverse range of over 1,000 unique designs, including chic necklaces, graceful earrings, intricately detailed bangles, and stylish rings all designed to complement every outfit and personality. Whether you’re attending a festive event or just want to add a bit of sparkle to your daily look, this brand is redefining luxury for millennials and Gen Z. Jewellery by Kajal offers something for every taste and occasion.
Step into a world where heritage meets contemporary style, and discover jewellery that lets you shine effortlessly and beautifully.
What Makes It Shine:
- Handmade, custom pieces
- Minimalist and boho styles
- Perfect for gifting and self-expression
Ideal for those who love dainty, trending, and deeply personal jewellery.
7. Giva.co – Sterling Silver with a Stylish Twist
GIVA Jewellery, based in Bangalore, is a leading online destination for affordable luxury in silver jewellery and accessories. Launched in 2019, the brand is on a mission to redefine elegance by offering high-quality silver pieces that combine beauty, authenticity, and value. GIVA is committed to delivering exceptional customer experiences and aspires to become one of India’s most trusted silver jewellery brands.
Every GIVA creation comes with a certificate of authenticity, ensuring the purity and genuineness of the materials used. With a strong focus on convenience and trust, the brand offers secure online checkout, multiple payment options, 30-day easy returns, and free, insured doorstep delivery across India.
Designed to be more than just ornaments, GIVA’s jewellery helps individuals express their style and personality through timeless silver craftsmanship.
If you love stylish, hypoallergenic, and budget-friendly 925 sterling silver jewelry, then Giva.co is the place for you. This online-first brand is taking over the minimalist jewellery scene in 2025.
Key Features:
- BIS-certified sterling silver
- 18K gold and rose gold-plated options
- Affordable, modern, and influencer-approved
With its sleek packaging and premium unboxing experience, Giva is perfect for daily wear or thoughtful gifts.
8. Rubans – Luxe Imitation Jewellery That Looks Expensive
Rubans is a jewellery brand that brings a touch of elegance to every look through its beautifully curated collection. Known for its versatile range of designs, Rubans offers everything from classic ethnic styles to modern, fashion-forward pieces, making it the perfect companion for both everyday wear and festive occasions.
Crafted with precision and an eye for detail, each piece showcases exceptional artistry while maintaining an affordable luxury appeal. Rubans is designed for those who value quality, style, and the transformative power of accessories that elevate any outfit.
Whether you’re dressing up for a wedding or adding a subtle sparkle to your daily ensemble, Rubans lets you embrace the essence of refined sophistication with every piece you wear.
Why Rubans Is a Favorite:
- Designer imitation jewellery
- Trendy fashion-forward collections
- Sold on Myntra, Amazon, and their own site
Perfect for wedding guests, bridesmaids, or party-goers who want to shine without the price tag.
9. Kushals – Ethnic Jewellery Royalty
Kushal’s is a renowned Indian fashion jewellery brand that offers a diverse selection of beautifully crafted pieces. From traditional kundan and antique styles to modern fashion, silver, and zircon jewellery, the brand caters to a wide range of tastes and occasions.
Known for its stylish designs, detailed craftsmanship, and comfortable wearability, Kushal’s has become a favorite among those who seek both elegance and everyday ease. Each piece is thoughtfully created to blend cultural richness with contemporary flair, making it ideal for festive celebrations, weddings, or daily accessorizing.
With a perfect balance of tradition and trend, Kushal’s brings timeless beauty to your jewellery box.
Kushals Highlights:
- Temple, antique, and kundan collections
- Bridal sets under ₹10,000
- Celebrity-favorite brand
In 2025, Kushals is a household name for designer ethnic sets, perfect for weddings and grand occasions.
10. Palmonas – India’s First Demi-Fine Jewellery Brand
Palmonas has introduced India to demi-fine jewellery, an in-between space between fashion jewellery and fine jewellery. They offer 18K gold-plated pieces with sterling silver or brass bases, perfect for stylish everyday wear.
Why It’s Trending:
- Modern, Western-inspired designs
- Water-resistant and tarnish-free
- Perfect for Gen Z and millennials
Palmonas is ideal for office wear, brunch dates, or vacations, giving you designer vibes at affordable prices.
The Growth of Online Jewelry Shopping in India
Online jewellery shopping in India has seen a remarkable surge, driven by the convenience of browsing vast collections from home, secure payment options, and doorstep delivery. Modern consumers now seek not just style, but also trust leading to the success of brands offering certified products and transparent pricing. With technology enabling virtual try-ons and easy returns, buying jewellery online has become a seamless and trusted experience, especially among the younger, digital-savvy generation.
Choosing the Right Jewellery Brand in 2025: What to Consider
Before you splurge, here are a few things to think about:
- Occasion: Is it for a wedding, daily wear, or a gift?
- Budget: From under ₹1,000 to ₹1 lakh+, India has it all.
- Material: Gold, silver, imitation, or demi-fine?
- Style: Minimalist, traditional, or bold?
- Certifications: Ensure hallmarks and authenticity if you’re buying precious metals.
Making the right choice means blending style, value, and trust.
Celebrity Endorsements: Building Brand Trust
In India, celebrity endorsements have a huge influence on jewellery preferences. Each of the top brands has roped in Bollywood and sports icons to strengthen their connection with consumers.
- Tanishq: Deepika Padukone, Alia Bhatt
- Kalyan Jewellers: Amitabh Bachchan, Katrina Kaif
- Malabar Gold: Anil Kapoor, Kareena Kapoor Khan
- PC Jeweller: Kriti Sanon
- Senco Gold: Vidya Balan
These endorsements help convey brand values, style identity, and credibility to a wide audience.
Latest Artificial Jewellery Trends in India
In 2025, India’s artificial jewellery scene is embracing bold innovation and cultural fusion. Designers are introducing sculptural earrings, oversized rings, and statement necklaces that challenge traditional aesthetics with asymmetrical shapes and avant-garde textures khallaq.in. Sustainability is also at the forefront, with eco-friendly materials and ethical practices gaining prominence eshopinn.com. The trend of layering necklaces continues to captivate fashion enthusiasts, offering a personalized touch to everyday wear Ishhaara.
This blend of artistry and innovation is redefining how Indians accessorize, making artificial jewellery a dynamic expression of contemporary style.
Sustainability and Ethical Sourcing in 2025
Jewellery buyers in 2025 are more conscious and informed than ever. Ethical sourcing, sustainable packaging, and eco-friendly practices are playing a major role in brand selection.
Brands Leading the Way:
- Tanishq and Malabar Gold both promote conflict-free diamonds.
- Senco uses sustainable sourcing methods and supports local artisans.
- All major players now offer green packaging and paperless billing.
The future of jewellery is not just beautiful, it’s responsible.
Conclusion: India’s Jewellery Landscape Has Never Looked Brighter
From legacy names like Tanishq and Malabar to rising stars like Giva, Palmonas, and Jewellery by Kajal, India’s jewellery industry in 2025 is bursting with brilliance. Whether you’re investing in heirloom pieces or looking to elevate your daily fashion game, there’s a perfect brand out there for every personality and budget.
So go ahead shop smart, shine bright, and celebrate your story with jewellery that speaks your language.
